So nutzt du: Ad Pixel Event Code Generator
- Choose the platform: Meta Pixel, Meta Conversions API (server), TikTok, LinkedIn or Pinterest.
- Pick a standard event — or a custom one — and fill in value, currency and other parameters; shopping events get an Items list.
- Add an event ID if you also send the event from your server, so the platform counts it once.
- Choose when it fires — right away, on a click or on a form submit — and copy the code. For the Conversions API, copy the server request and keep the token secret.
Standard events per platform
- Meta Pixel —
fbq('track', 'Lead'),Purchase,AddToCart,CompleteRegistrationand the other standard events Meta optimizes ads for, withvalue,currency,content_idsandcontents; anything else istrackCustom. The event ID goes in the fourth argument aseventID. - Meta Conversions API — the same event sent from your server to the Graph API, with
user_datahashed with SHA-256 (email lowercased, phone digits only), the visitor’s IP, user agent and_fbp/_fbccookies. The email you type here is hashed in your browser to show the format. - TikTok Pixel —
ttq.track('CompletePayment'),SubmitForm,AddToCart… withcontents,valueandcurrency; the event ID is the third argument. - LinkedIn Insight Tag —
lintrk('track', { conversion_id })for a conversion you created in Campaign Manager. - Pinterest Tag —
pintrk('track', 'checkout'),lead,signup,addtocart… withline_itemsandevent_idin the data.
All of them need the platform’s base code on the page first, and — in the EU and UK — the visitor’s consent; load them through the Cookie Consent Banner Generator. Track the same action in Google Analytics with the GA4 Event Code Generator, or tag every button at once with the Event Tracking Script.
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Passende Tools zu: Ad Pixel Event Code Generator
- Consent Mode Checker — Check a site’s cookie consent the way a regulator or an ad platform would.
- Tracking & Pixel-Checker — Gib eine URL ein, um alle Analytics-Tags, Werbe-Pixel und Tag-Manager auf der Seite zu finden – einschließlich ihrer IDs, der im Google Tag Manager geladenen Elemente, des Cookie-Einwilligungstools sowie der Verifizierungs-Tags für die Search Console und Bing.
- UTM Builder — Add utm_source, utm_medium, utm_campaign and friends to any link, see which GA4 channel the visit will land in, and tag a whole list of URLs at once.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
Häufige Fragen
How do I track a purchase with the Meta Pixel?
Call fbq('track', 'Purchase', { value: 49.99, currency: 'USD' }) on the order confirmation page, after the base code. Choose Purchase here, fill in the value and items, and copy the code.
What is an event ID for?
When the same conversion is sent from the browser pixel and from your server (Conversions API or TikTok Events API), the platform uses a matching event ID to count it once. Use something unique like the order ID.
Do I need to hash emails for the Conversions API?
Yes. Meta requires email, phone and other customer details hashed with SHA-256 after normalizing — lowercase and trimmed for emails, digits with country code for phone numbers.
Where do I find my LinkedIn conversion ID?
In Campaign Manager go to Analyze → Conversion tracking, open the conversion and choose the event-specific JavaScript option; the number in the code is the conversion ID.
Kann ich Ad Pixel Event Code Generator als Web-App installieren und offline nutzen?
Ja. Ad Pixel Event Code Generator ist eine installierbare Web-App (PWA) – sie wird über Ihren Browser installiert und nicht aus einem App-Store heruntergeladen. Klicken Sie oben auf dieser Seite in Chrome oder Edge (Windows, macOS, Linux, ChromeOS) auf „App installieren“ oder verwenden Sie auf Android-Geräten „Teilen“ → „Zum Startbildschirm hinzufügen“ auf dem iPhone und iPad bzw. „Datei“ → „Zum Dock hinzufügen“ in Safari 17+ auf einem Mac. Die App öffnet sich dann in einem eigenen Fenster mit einem eigenen Symbol, und da sie vollständig in Ihrem Browser ausgeführt wird, funktioniert sie auch offline. Firefox auf dem Desktop kann keine Web-Apps installieren. So funktioniert die Installation.