Como usar: CPC Calculator
- Enter your ad spend and clicks.
- Add impressions for CTR and CPM.
- Add conversions for conversion rate and cost per conversion.
The CPC formula
CPC = ad spend ÷ clicks. Spending 500 for 400 clicks gives a CPC of 1.25.
Look past the click
A cheap click isn’t useful if it doesn’t convert. Cost per conversion shows what a result really costs, and you can compare it with what a customer is worth. See the wider picture with the ROAS Calculator.
Também pesquisado como: cost per click calculator, cpc formula, cost per conversion calculator, cpa calculator, ppc calculator.
Ferramentas que combinam com: CPC Calculator
- CPM Calculator — Work out your cost per thousand impressions, or switch modes to find your total cost or how many impressions a budget will buy.
- CTR Calculator — Enter clicks and impressions to get your click-through rate, for ads, email or Search Console.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
- UTM Builder — Add utm_source, utm_medium, utm_campaign and friends to any link, see which GA4 channel the visit will land in, and tag a whole list of URLs at once.
Perguntas frequentes
Is anything I enter saved or sent?
No. The calculation runs in your browser. Your last inputs are remembered on this device only, so the page opens where you left off.
What is a good CPC?
It depends on your industry and what a conversion is worth to you. Judge it by cost per conversion.
How can I lower my CPC?
Improve ad relevance and quality, tighten your targeting and add negative keywords.
What is the difference between CPC and CPA?
CPC is the cost of a click. CPA is the cost of a conversion, such as a sale or sign-up.
Posso instalar o CPC Calculator como um aplicativo da web e usá-lo offline?
Sim. O CPC Calculator é um aplicativo da web instalável (PWA) — instalado a partir do seu navegador, não baixado de uma loja de aplicativos. Clique em “Instalar aplicativo” na parte superior desta página no Chrome ou no Edge (Windows, macOS, Linux, ChromeOS) ou, no Android, use “Compartilhar” → “Adicionar à tela inicial” no iPhone e no iPad, ou “Arquivo” → “Adicionar ao Dock” no Safari 17+ em um Mac. Em seguida, ela se abre em uma janela própria com seu próprio ícone e, como é executada inteiramente no seu navegador, continua funcionando offline. O Firefox no desktop não permite a instalação de aplicativos da web. Como funciona a instalação.