Cómo usar: CPC Calculator
- Enter your ad spend and clicks.
- Add impressions for CTR and CPM.
- Add conversions for conversion rate and cost per conversion.
The CPC formula
CPC = ad spend ÷ clicks. Spending 500 for 400 clicks gives a CPC of 1.25.
Look past the click
A cheap click isn’t useful if it doesn’t convert. Cost per conversion shows what a result really costs, and you can compare it with what a customer is worth. See the wider picture with the ROAS Calculator.
También se busca como: cost per click calculator, cpc formula, cost per conversion calculator, cpa calculator, ppc calculator.
Herramientas que combinan con: CPC Calculator
- CPM Calculator — Work out your cost per thousand impressions, or switch modes to find your total cost or how many impressions a budget will buy.
- CTR Calculator — Enter clicks and impressions to get your click-through rate, for ads, email or Search Console.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
- UTM Builder — Add utm_source, utm_medium, utm_campaign and friends to any link, see which GA4 channel the visit will land in, and tag a whole list of URLs at once.
Preguntas frecuentes
Is anything I enter saved or sent?
No. The calculation runs in your browser. Your last inputs are remembered on this device only, so the page opens where you left off.
What is a good CPC?
It depends on your industry and what a conversion is worth to you. Judge it by cost per conversion.
How can I lower my CPC?
Improve ad relevance and quality, tighten your targeting and add negative keywords.
What is the difference between CPC and CPA?
CPC is the cost of a click. CPA is the cost of a conversion, such as a sale or sign-up.
¿Puedo instalar CPC Calculator como aplicación web y utilizarla sin conexión?
Sí. CPC Calculator es una aplicación web instalable (PWA): se instala desde el navegador, no se descarga desde una tienda de aplicaciones. Haz clic en «Instalar aplicación» en la parte superior de esta página en Chrome o Edge (Windows, macOS, Linux, ChromeOS) o, en Android, utiliza «Compartir» → «Añadir a la pantalla de inicio» en iPhone y iPad, o «Archivo» → «Añadir al Dock» en Safari 17+ en un Mac. A continuación, se abrirá en su propia ventana con su propio icono y, como se ejecuta íntegramente en tu navegador, seguirá funcionando sin conexión. Firefox en el ordenador de sobremesa no permite instalar aplicaciones web. Cómo funciona la instalación.