Cómo usar: CTR Calculator
- Enter your clicks and impressions.
- Add a goal CTR if you have one.
- Read your CTR and how far you are from the goal.
The CTR formula
CTR = clicks ÷ impressions × 100. 120 clicks from 8,000 impressions is a CTR of 1.5%.
Why CTR is low in Search Console
CTR depends heavily on position, and results far down the page get few clicks, so impressions with no clicks are normal for new pages. Improve your ranking and your title. Preview titles with the SERP Preview.
También se busca como: click through rate calculator, ctr formula, calculate ctr, search console ctr, email click rate calculator.
Herramientas que combinan con: CTR Calculator
- CPC Calculator — Find your cost per click from spend and clicks.
- CPM Calculator — Work out your cost per thousand impressions, or switch modes to find your total cost or how many impressions a budget will buy.
- ROAS Calculator — See what each ad dollar brings back.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
Preguntas frecuentes
Is anything I enter saved or sent?
No. The calculation runs in your browser. Your last inputs are remembered on this device only, so the page opens where you left off.
What is a good CTR?
It varies by channel, position and industry, so compare similar campaigns or pages rather than one universal number.
Why do I have impressions but no clicks?
Usually a low ranking, or too few impressions to judge. An impression counts even if the result was far down the page.
Can CTR go above 100%?
Not with unique clicks. If a report shows it, the clicks and impressions were counted differently.
¿Puedo instalar CTR Calculator como aplicación web y utilizarla sin conexión?
Sí. CTR Calculator es una aplicación web instalable (PWA): se instala desde el navegador, no se descarga desde una tienda de aplicaciones. Haz clic en «Instalar aplicación» en la parte superior de esta página en Chrome o Edge (Windows, macOS, Linux, ChromeOS) o, en Android, utiliza «Compartir» → «Añadir a la pantalla de inicio» en iPhone y iPad, o «Archivo» → «Añadir al Dock» en Safari 17+ en un Mac. A continuación, se abrirá en su propia ventana con su propio icono y, como se ejecuta íntegramente en tu navegador, seguirá funcionando sin conexión. Firefox en el ordenador de sobremesa no permite instalar aplicaciones web. Cómo funciona la instalación.