Como usar: CTR Calculator
- Enter your clicks and impressions.
- Add a goal CTR if you have one.
- Read your CTR and how far you are from the goal.
The CTR formula
CTR = clicks ÷ impressions × 100. 120 clicks from 8,000 impressions is a CTR of 1.5%.
Why CTR is low in Search Console
CTR depends heavily on position, and results far down the page get few clicks, so impressions with no clicks are normal for new pages. Improve your ranking and your title. Preview titles with the SERP Preview.
Também pesquisado como: click through rate calculator, ctr formula, calculate ctr, search console ctr, email click rate calculator.
Ferramentas que combinam com: CTR Calculator
- CPC Calculator — Find your cost per click from spend and clicks.
- CPM Calculator — Work out your cost per thousand impressions, or switch modes to find your total cost or how many impressions a budget will buy.
- ROAS Calculator — See what each ad dollar brings back.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
Perguntas frequentes
Is anything I enter saved or sent?
No. The calculation runs in your browser. Your last inputs are remembered on this device only, so the page opens where you left off.
What is a good CTR?
It varies by channel, position and industry, so compare similar campaigns or pages rather than one universal number.
Why do I have impressions but no clicks?
Usually a low ranking, or too few impressions to judge. An impression counts even if the result was far down the page.
Can CTR go above 100%?
Not with unique clicks. If a report shows it, the clicks and impressions were counted differently.
Posso instalar o CTR Calculator como um aplicativo da web e usá-lo offline?
Sim. O CTR Calculator é um aplicativo da web instalável (PWA) — instalado a partir do seu navegador, não baixado de uma loja de aplicativos. Clique em “Instalar aplicativo” na parte superior desta página no Chrome ou no Edge (Windows, macOS, Linux, ChromeOS) ou, no Android, use “Compartilhar” → “Adicionar à tela inicial” no iPhone e no iPad, ou “Arquivo” → “Adicionar ao Dock” no Safari 17+ em um Mac. Em seguida, ela se abre em uma janela própria com seu próprio ícone e, como é executada inteiramente no seu navegador, continua funcionando offline. O Firefox no desktop não permite a instalação de aplicativos da web. Como funciona a instalação.