How to use the WordPress to Webflow Redirects
- Type your WordPress domain on the left and click Load sitemap (Yoast and Rank Math sitemaps are found automatically).
- Type your Webflow staging domain (
yoursite.webflow.io) on the right and load it. - Click Match URLs and review the amber and red rows — usually tags, categories and author archives.
- Click Create redirect rules, choose Webflow, and add the redirects under Site settings → Publishing → 301 redirects.
Typical WordPress → Webflow URL changes
- Blog posts:
/2023/05/my-post/or/my-post/become/blog/my-post(a Webflow CMS collection). Same-slug matching catches these. - Categories and tags:
/category/news/often has no Webflow equivalent and falls back to/blog. - Trailing slashes: WordPress adds them, Webflow doesn’t — the mapper treats both as the same page, so only real changes become redirects.
- Attachment, feed and author URLs: leave them out, or send them to the closest page.
Webflow 301 redirects take an old path and a new path, and support wildcard capture groups for whole folders — the Redirect Generator writes them in Webflow’s format.
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Tools that pair well with the WordPress to Webflow Redirects
- Redirect Mapper — Migrating or redesigning a site?
- Website Crawler — Start from your homepage and crawl up to 100 internal pages to uncover site-wide SEO issues — broken pages, duplicate titles, missing descriptions, H1 problems, noindex tags and slow pages — in one live report.
- HTML to Webflow Rich Text — Paste messy HTML — from an old site, WordPress export, Google Docs or Word — and get clean semantic markup that Webflow’s Rich Text element and CMS import accept without junk.
- HTML & CSS to Webflow — Paste HTML and its CSS, click Copy to Webflow and paste into the Designer — you get real Div Blocks, Headings, Links, Images and Lists with classes, combo classes, tablet/mobile breakpoints and hover states instead of one big Code Embed.
Frequently asked questions
Do I need redirects when moving from WordPress to Webflow?
Yes, for every URL that changes. Without 301 redirects, old links and rankings lead to 404 pages on the new site.
How do I add redirects in Webflow?
Site settings → Publishing → 301 redirects: enter the old path and the redirect-to path, then publish. The Redirect Generator gives you the list ready to add.
How does the automatic matching work?
Both lists are compared by path, so domains, http/https, trailing slashes, index files and .html or .php endings don’t matter. Identical paths match first, then pages with the same last slug (even in a different folder), then pages whose words are most similar — with light stemming, so “services” matches “service”. Dates and years in blog URLs are ignored.
What happens to old pages with no equivalent?
By default they redirect to the closest parent folder that exists on the new site (/blog/category/news → /blog). Anything left over is marked “No match” for you to fill in. Redirecting everything to the homepage is possible but Google treats mass homepage redirects like 404s, so use it sparingly.
Can I install WordPress to Webflow Redirects as a web app and use it offline?
Yes. WordPress to Webflow Redirects is an installable web app (PWA) — installed from your browser, not downloaded from an app store. Click Install app at the top of this page in Chrome or Edge (Windows, macOS, Linux, ChromeOS) or on Android, use Share → Add to Home Screen on iPhone and iPad, or File → Add to Dock in Safari 17+ on a Mac. It then opens in its own window with its own icon, and because it runs entirely in your browser it keeps working offline. Firefox on desktop can’t install web apps. How installing works.