How to use the Pinterest Tag Event Generator
- Pick the event — checkout for purchases.
- Fill in value, currency, order ID and line items.
- Add an event ID if you also use Pinterest’s Conversions API.
- Copy the code; verify with the Pinterest Tag Helper extension.
Pinterest’s event names
Pinterest uses lowercase names: checkout, addtocart, lead, signup, pagevisit, viewcategory, search, watchvideo and custom. For shopping ads, send line_items with product IDs that match your catalog.
Also searched as: pinterest tag event code, pintrk track, pinterest checkout event, pinterest conversion tracking, pinterest tag lead event, pinterest line items.
Tools that pair well with the Pinterest Tag Event Generator
- Ad Pixel Event Code Generator — Pick a platform — Meta Pixel, Meta Conversions API, TikTok Pixel, LinkedIn Insight Tag or Pinterest Tag — choose a standard event like Lead, Purchase or CompletePayment, fill in the value, currency and items, and copy code that fires right away or on a click or form submit.
- Meta Pixel Event Generator — Build Meta Pixel event code — fbq('track', 'Purchase', …) — for Lead, Purchase, AddToCart, CompleteRegistration and every other standard event, with value, currency and contents, an event ID for deduplication, and an optional click or form-submit trigger.
- TikTok Pixel Event Generator — Create TikTok Pixel event code — ttq.track('CompletePayment', …) — for SubmitForm, CompleteRegistration, AddToCart, PlaceAnOrder, CompletePayment and more, with contents, value, currency and an event ID to match the Events API.
- Consent Mode Checker — Check a site’s cookie consent the way a regulator or an ad platform would.
Frequently asked questions
Which Pinterest event is a purchase?
checkout, with value, currency, order_quantity and ideally order_id.
Where does the event ID go?
Inside the event data as event_id; send the same value from the Conversions API to deduplicate.
Can I name a custom event?
Pinterest’s custom event has no name of its own — add a parameter to tell custom events apart in reports.
Can I install Pinterest Tag Event Generator as a web app and use it offline?
Yes. Pinterest Tag Event Generator is an installable web app (PWA) — installed from your browser, not downloaded from an app store. Click Install app at the top of this page in Chrome or Edge (Windows, macOS, Linux, ChromeOS) or on Android, use Share → Add to Home Screen on iPhone and iPad, or File → Add to Dock in Safari 17+ on a Mac. It then opens in its own window with its own icon, and because it runs entirely in your browser it keeps working offline. Firefox on desktop can’t install web apps. How installing works.