How to use the LinkedIn Insight Tag Generator
- Tick your platform and enter your ID.
- Choose where you’ll install it and when it should load.
- Copy the code and add it to your site.
- Open your site, then confirm that LinkedIn Insight Tag is firing with the Tracking & Pixel Checker.
What does the base code do?
It loads the platform’s script on your pages and records page views. Everything else, such as leads and purchases, builds on it, so add it to every page first. Then use the Ad Pixel Event Code Generator for your conversions.
Need step-by-step help? Read how to install a tracking pixel.
Also searched as: linkedin insight tag, linkedin insight tag code, linkedin pixel, install linkedin insight tag.
Tools that pair well with the LinkedIn Insight Tag Generator
- Pixel Code Generator — Enter your IDs and get one tracking pixel install snippet for Meta, TikTok, LinkedIn, Pinterest, X, Snap, Reddit, Microsoft Ads and Google Ads.
- Cookie Consent Banner Generator — Add a cookie consent banner to any site — Webflow, WordPress, Shopify or plain HTML — without a paid plugin.
- A/B Test Significance Calculator — Did version B really win, or was it luck?
- A/B Test Sample Size Calculator — Plan your test before you start.
Frequently asked questions
Does this track purchases and leads?
Not by itself. The base code records page views. Use the Ad Pixel Event Code Generator to add events such as Lead and Purchase.
Do I need cookie consent for a pixel?
Often, yes. Rules such as the GDPR usually require consent before marketing cookies load. Choose After consent to get code that waits for it, and check what applies to your site.
Is my pixel ID sent to devpack?
No. The code is built in your browser.
Can I install LinkedIn Insight Tag Generator as a web app and use it offline?
Yes. LinkedIn Insight Tag Generator is an installable web app (PWA) — installed from your browser, not downloaded from an app store. Click Install app at the top of this page in Chrome or Edge (Windows, macOS, Linux, ChromeOS) or on Android, use Share → Add to Home Screen on iPhone and iPad, or File → Add to Dock in Safari 17+ on a Mac. It then opens in its own window with its own icon, and because it runs entirely in your browser it keeps working offline. Firefox on desktop can’t install web apps. How installing works.